1. Not a 'chore' - wording is VERY important

2. Time related - avoid money related ie. no idea should cost more than ... $10 ... $15 ...

3. Generic for flexibility of ideas - be careful we don't over engineer the cards.

4. Gender influence is OK as long as it is balanced

5. Categories - male, female, dad, mum, adult children

6. This is an 'adult' thing - isn't it - would kids buy them?

7. we print in lots of 12 ... but how many should there be on a stand?

8. Tag line - spoil someone you love, give time = give love,

9. What is on the tear off tab - how is it used ...

10. NO RANKING SERVICE ...